About 98 Alive

98 Alive is built on a thoughtful, system‑based approach to wellbeing, drawing on plant‑based formulations designed for long‑term, everyday use. Rather than pursuing isolated ingredients or short‑term solutions, our focus is on balance, consistency, and the careful interaction of natural components — developed with discipline, quality, and care.

Our Story

98 Alive was founded with the intention of applying rigorous thinking to plant‑based supplementation, bridging traditional botanical knowledge with a disciplined, modern approach to formulation.

From the outset, the goal was not to create products driven by trends or exaggerated claims, but to develop supplements that support wellbeing as part of an everyday routine — formulated thoughtfully, and designed for consistency over time.

This philosophy continues to guide how 98 Alive approaches ingredient selection, composition, and quality, shaping a range of products built around long‑term use rather than short‑term promises.

Our Founder

Professor Max Reynolds

Professor Max Reynolds is the founder and original formulator behind 98 Alive, bringing over 25 years of experience in plant-based research and natural extract development. His work has focused on the investigation and practical application of bioactive plant compounds, with particular emphasis on understanding how complex botanical extracts interact within the body’s natural systems.

Professor Reynolds is widely recognised for his early research into Melaleuca alternifolia (tea tree) leaf concentrates and their broader biological properties. Insights from this research helped shape the foundational thinking behind several of the formulations developed under the 98 Alive name.

Rather than pursuing isolated or high-dose ingredients, his approach emphasises balance, completeness, and interaction among multiple natural components. This systems-based perspective continues to underpin the philosophy of 98 Alive — that long-term support is best achieved through thoughtful formulation, consistency, and care.

Our Philosophy/ Approach

At the core of 98 Alive is the belief that wellbeing is best supported through balance, completeness, and consistency.

Our formulations are designed with a systems‑based perspective, considering how multiple plant extracts and nutrients interact within the body rather than isolating individual components. This approach prioritises thoughtful composition and long‑term use over intensity or immediacy.

By focusing on structure, interaction, and care, we aim to support everyday wellbeing in a way that is measured, responsible, and grounded.

Manufacturing & Quality

All 98 Alive formulations are developed with a strong emphasis on quality, consistency, and responsible manufacturing practices.

Our products are produced in alignment with recognised manufacturing standards, with careful attention given to ingredient sourcing, formulation integrity, and process control. Each stage of development is approached with discipline and restraint, ensuring products are designed for long-term, everyday use rather than short-term impact.

We prioritise the selection of well-considered plant-based ingredients and the thoughtful composition of formulations, recognising that consistency and care are essential when working with natural extracts.

This approach reflects our commitment to transparency, safety, and quality — supporting wellbeing through considered design rather than exaggerated claims.

Our Commitment

At 98 Alive, our commitment is grounded in care, discipline, and long-term responsibility.

We approach formulation with thoughtfulness, prioritising quality, balance, and consistency over intensity or immediacy. Every decision — from ingredient selection to composition and manufacturing — is guided by the belief that wellbeing is best supported through careful design and ongoing use.

Rather than pursuing exaggerated claims or short-term outcomes, we remain focused on responsible, plant-based formulations developed with transparency and intent. This commitment underpins how we work, how we formulate, and how we engage with those who choose 98 Alive as part of their everyday routine.